What Do Your BHPH Customers REALLY Want? And Need?

What do BHPH customers truly need? And what do they want? Are we successfully differentiating between wants and needs? Is attempting to serve both a mistake? Does anyone really know the answer? In this broadcast, we'll share what we've observed about how dealers often navigate this balance and the price some dealers pay for wandering off their original business plan.

Find the BHPH Morning Show LIVE on YouTube, LinkedIn and Facebook every Mon, Wed, & Fri at 9am eastern where we (Jim and Michelle Rhoads along with featured guests) talk #buyherepayhere #bhph #subprime #automotive #finance #ethics #whitehatway #customerretention #customerengagement #marketing and much more! We are pleased to use our sometimes-scratchy morning voices to speak up on behalf of BHPH Dealers. Don't forget to LIKE the videos and SUBSCRIBE to The Octane Group channel. Also, please add your comments or questions right here in the BHPH Institute.