White Hat Weds: What Is Your Company's Identity? Is the Brand Clear?

How do you get your customers to Buy Here, Pay Here and STAY HERE??? Let's talk about how to establish "white hat" brand clarity. What exactly is a "brand" and how does it fit into your marketing strategy? Join us to hear ways to create the kind of brand awareness that draws in new customers and keeps them! Our PA dealer friend Nik Dumin joins to share how he has successfully created brand awareness and connected to his community. Oh, and his sales are up!

Find the BHPH Morning Show LIVE on YouTube, LinkedIn and Facebook every Mon, Wed, & Fri at 11am eastern where we (Jim and Michelle Rhoads along with featured guests) talk #buyherepayhere #bhph #subprime #automotive #finance #ethics #whitehatway #customerretention #customerengagement #marketing and much more!

We are pleased to use our sometimes-scratchy morning voices to speak up on behalf of BHPH Dealers. Don't forget to LIKE the videos and SUBSCRIBE to The Octane Group channel. Also, please add your comments or questions right here in the BHPH Institute.