Mixing Retail & BHPH on the Same Lot (Pros and Cons)
We've seen it done well. We've seen it done poorly. There are very real hazards but there is tremendous opportunity if done right. "Stratifying" the offering makes lots of sense. Cannibalizing BHPH growth and discounting for cash? Not so much. In this Monday broadcast, we'll talk through both sides.
Find the BHPH Morning Show on Video (Live or Archived)
Find the BHPH Morning Show LIVE on YouTube, LinkedIn and Facebook every Mon, Wed, & Fri at 11am eastern where we (Jim and Michelle Rhoads along with featured guests) talk #buyherepayhere #bhph #subprime #automotive #finance #ethics #whitehatway #customerretention #customerengagement #marketing and much more!
We are pleased to use our sometimes-scratchy morning voices to speak up on behalf of BHPH Dealers. Don't forget to LIKE the videos and SUBSCRIBE to The Octane Group channel. Also, please add your comments or questions right here in the BHPH Institute.