AL Dealer Seth Merrifield: Why I Lowered the APR to My BHPH Customers

It's a changing landscape in BHPH. Dealers across the country are analyzing (and perhaps adjusting) their business policies and game plan. Dealer Seth Merrifield joins this White Hat Wednesday to discuss his decision to reduce the APR they charge to consumers.

Find the BHPH Morning Show on Video

Find the BHPH Morning Show LIVE on YouTube, LinkedIn and Facebook every Mon, Wed, & Fri at 11am eastern where we (Jim and Michelle Rhoads along with featured guests) talk #buyherepayhere #bhph #subprime #automotive #finance #ethics #whitehatway #customerretention #customerengagement #marketing and much more!

We are pleased to use our sometimes-scratchy morning voices to speak up on behalf of BHPH Dealers. Don't forget to LIKE the videos and SUBSCRIBE to The Octane Group channel. Also, please add your comments or questions right here in the BHPH Institute.